Chery Commercial Vehicle 2025 Global Distributor Conference Grandly Opens

"Partnering with Chery Commercial Vehicle, leading the future with intelligence." On April 21st, Wuhu, China, a city renowned for its automotive innovation, hosted the Chery Commercial Vehicle 2025 Global Distributor Conference. The event welcomed nearly one hundred distributor representatives from over 40 countries and regions worldwide. At the intersection of new energy advancement and the burgeoning adoption of intelligent technologies, Chery and its global partners affirmed their collective commitment to collaborative success and shared achievement.

Exterior view of the conference venue

Exterior view of the conference venue The conference was attended by esteemed leaders, including Mr. Bao Siyu, Executive Vice President of Chery Holding Group, and Ms. Gong Yueqiong, Group Vice President and General Manager of Chery Commercial Vehicle. Further participation from company leadership, including Mr. She Cairong, Mr. Wang Cheng, Mr. Zhang Jiaming, Mr. Zhu Hong, Mr. Yang Junling, Mr. Cai Jiaohua, and Mr. Zhou Jinling, facilitated direct and substantive engagement with overseas partners.

Display vehicles outside the conference venue

The vehicles showcased outside the venue garnered significant interest from attending global partners. They meticulously examined the vehicles, capturing photographs, conducting interviews, and carefully reviewing technical specifications displayed on-site. Furthermore, they actively engaged with representatives from the international business department to gain comprehensive insights into the vehicles' features, ranging from exterior design and interior appointments to power capabilities and overall functionality.

Distributors engaging with the display vehicles

Guided by Chery Group's strategic imperative of "coordinated development of commercial and passenger vehicles," the conference addressed the central question of how to establish a novel global commercial vehicle framework and ecosystem capable of delivering comprehensive solutions tailored to diverse regions, operational scenarios, and customer needs. In his International Strategy Report, Executive Vice President Bao outlined the strategic direction, focusing on three key areas: comprehensive insights into global markets, Chery Group's strategic planning initiatives, and the company's product portfolio and ecosystem development. "The global automotive development trend is accelerating towards new energy and intelligence. In addition, there are also trends such as globalization, regionalization, product customization, and the gradual development of industries towards ecology." With the continuous increase in the penetration rate of new energy commercial vehicles in China, he expressed confidence in the future development of the commercial vehicle industry, "China's automobile exports continue to grow. With a complete industrial chain, it will lead development with technology in the future, and its influence in the high-end market will gradually increase." Mr. Bao further elaborated on the significant achievements of Chery Commercial Vehicle in recent years, sharing these accomplishments with the overseas distributors present. He emphasized that as Chery's second growth engine, Chery Commercial Vehicle has dedicated considerable effort to advancements in new energy, intelligent technologies, and organizational integration. Continuous improvements to overseas manufacturing facilities, the expansion of localized brands, and the construction of a comprehensive automotive ecosystem encompassing automotive finance, cultural initiatives, and other key areas, were also highlighted. When introducing the product layout and overall ecosystem, Mr. Bao pointed out that Chery provides green energy integrated solutions to help distributors and users create value and achieve a green, low-carbon, sustainable, and efficient development model. Chery also builds a powerful operating platform to improve resource optimization allocation and logistics efficiency. Furthermore, it has established a product research team to conduct research around products, improve efficiency, reduce costs, and create value for users. In the transformation of the automotive industry, Chery uses its core capabilities to continuously expand its business areas. "Chery is not only a manufacturer and R&D center, but also committed to helping local distributors, partners, and users. Chery is not only an OEM, but also an industrial cluster, focusing on co-creating products with users and building an industrial ecosystem to improve work efficiency for users." Mr. Bao hopes that distributor partners will establish a life-cycle value concept, work together with Chery to create the future, and share the fruits of development.

Executive Vice President Bao delivering the International Strategy Report

Continuous and precise marketing strategies, policies, and action plans are key to winning the market. She Cairong, Executive Vice General Manager of Chery Commercial Vehicle and General Manager of the International Business Department, gave the 2025 International Marketing Work Report, using the analysis of the international commercial vehicle market and the Chinese commercial vehicle export market as a starting point. Chery Commercial Vehicle International achieved significant growth in 2024 and achieved good results. The development plan for 2025 will revolve around the "1643 strategy" to establish differentiated competitive advantages in the international market. He hopes to work with distributor friends, continue to drive innovation, and jointly create a new chapter in international business.

General Manager She delivering the International Marketing Work Report

Chery Commercial Vehicle will continue to invest in the R&D of a new generation of competitive products across all categories. Liu Xinyu, General Manager Assistant of the International Business Department, gave the product planning report.

Mr. Liu Delivering the Product Planning Report

Ms. Cui Jian, Deputy General Manager of International Business Division, Hosting the Conference

Two distributors from Saudi Arabia and Colombia Sharing Market Development Experience

Award Ceremony for Outstanding Distributors

After the conference, business exchanges were held in separate sessions for pickups, light trucks, buses, mini-trucks, motorcycles, and green energy vehicles. The international business department also held business talks with distributors.

Group Photo after the Conference